In Season 2, episode 20 of the Run Lift Mom Podcast we talk about life balance with ZYIA Active CEO Erin Bradley.
Last episode with Erin– over 60 shows ago (2:30), no phone rule in different life seasons- do you have 20 minutes? (5:00), it’s not about the time frame, it’s about face to face interactions and quality time (6:30), Erin’s mile streak (11:00) and other fitness endeavors (12:30), going deep with intuitive movement (14:00), importance of consistency in small doses (16:00)
What Erin’s typical day looks like as a working Mom (17:30), learning to give yourself grace and let go of perfection (20:00), Erin’s favorite memories from the last 3 years at ZYIA (22:00), rapid fire in this or that activewear style (25:00)
Notes from Erin:
The decision to start an activewear brand was both a gradual decision and lightbulb moment. My husband, Jeremiah, and I had been talking about starting a business together for awhile – we just didn’t know what industry we wanted to enter. But, one day the lightbulb came on – activewear!
It began on a snowy, moonlit hike when I was surrounded by women actively helping to lift one another — physically and mentally — to reach the top of the mountain. That experience of women empowering women stayed with me.
This felt so natural to me because not only do I have a passion for fashion, but, as a mom of four, I was already spending most days in leggings and performance tops to accommodate my busy lifestyle. And, everywhere I went, people would ask where I got my clothes. So, it felt very organic to create my own line.
Like with any new business, our first customers were the people closest to me: my mom, my sister-in-law, and my best friend. Networking and word-of-mouth is still the No. 1 reason people hear about ZYIA Active.
In the early stages, Jeremiah and I started putting together a business plan to find investors. Before we could finish writing the plan, anyone who knew about us was offering to invest – we eventually had to start turning people down. Since then, we’ve managed our money carefully and have been fortunate to have a positive cashflow ever since.
ZYIA Active is a family-owned business – our first four employees were all family (working out of my living room!). Beyond that, the first employees at ZYIA’s HQ were all recruited through networking and word of mouth.
Explore the ZYIA Active Opportunity
ZYIA sells premium activewear and is a direct sales company that launched in February, 2017. ZYIA Active CEO Erin Bradley, has shared in interviews that the direct sales business model is purposeful because it connects reps to their community.
Fun fact: community is one of the 4 pillars at ZYIA.
I am an independent representative and launched this show as the result of a desire to go deeper with the customers I sell activewear to.
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