Let’s talk about how to rock your first month of ZYIA Active.
Your Sponsor will serve as your coach, so you can rely on him or her heavily in your first month of ZYIA Active.
Here’s what the training process looks like from a high level:
Define who you’re serving
In the Research part of your training, you’ll define your Ideal Client Avatar (ICA). In layman’s terms- who are you selling to?
You’ll want to define your ICA early. This is a step that is often overlooked but will serve as a framework for all your marketing content.
Start with why
The first thing you’ll do is announce your brand partnership & communicate your why, or reason for committing to being a brand rep. People buy from people they know, like, and trust. Communicating your personal why helps build that connection.
Choose your social media
You’ve heard it before- it’s better to be amazing in one place than mediocre in many. Choose one choose main social media channel and commit to 2-5 activities (feed posts, stories, live, video) daily.
I highly recommend using a scheduling software for your first month of ZYIA Active to figure out which work best with your lifestyle. Many come with free trials or have discounted annual options.
Can it be done without a social media scheduler?
Yes, of course. However, if you value your time, it’s a no brainer.
This likely isn’t your full time job, so keep it simple and fun. Work smart!
CinchShare: best for parties and Facebook VIP groups, our team has a shared folder with ready made templates and party themes you can use
Tailwind: ideal for bloggers or podcasters who use Pinterest to funnel website traffic. Can also be used for Instagram. Best for long game growth!
HelloWoofy: a must for those who have a presence across multiple social media platforms, including TikTok.
If you are some sort of brand rep ninja with multiple brands or manage more than one social media account, the artificial intelligence here will change the game for specific reach!
This allows you to solidify your why (remember, adult learners need to hear something 7 times on average) and further aligns you with your brand in the minds of your network.
Build email list
Why do this? You don’t own social media. If your Instagram account disappeared tomorrow, don’t let your business go with it. Your goal in the first 30 days is 50 addresses. Pro tip: ask people to join the list during your unboxing.
Send email newsletter
You don’t need to spam your customer base every week, but it’s a great idea to set a pattern early. I recommend monthly or twice a month, depending on your bandwidth. Remember the 3 Ps, which means going heavy on purposeful value.
If you have a lead magnet (guide to something valuable that you will give in exchange for an email address) already, you can use it now. If you don’t have one yet, don’t worry. At this point, the address is on your list are probably your warm market- people you know personally.
Be thinking about what you may want to create. At ZYIA Active, my ideal customer is a fitness minded working mom. I have used capsule wardrobe guides, printable training schedules, and time saving meal plans.
If you’re on my team, let me know and I’ll provide you the blank template(s) so you can edit to make your own and put your logo on immediately!
This can be an in person or virtual event with another brand that is strategic to give you some reach beyond your warm market. Do you something that excites you!
An information table at a local community event or high traffic retail establishment is ideal.
Your goal is to share the brand with others and collect email addresses through giveaways or contests. Be creative! Let your personality shine!
Be sure to connect where appropriate on social media so the people who support your launch can learn about you, the ZYIA Active brand, and item specific reviews!
Set up next month
Schedule 2 events, partnerships, or promos with other brands for following month.
The best way to get party hostesses or a brand partnership is to ask outright during your follow up- existing customers are already fans of the brand and the mist likely to say, “of course!”
Explore ZYIA Active
Here are some articles you may enjoy if you want to dig into this brand a bit more before reaching out:
If you’re leaning toward the opportunity to be a brand rep, check these out: