This Run Lift Mom Podcast Episode we talk about building a business while parenting with sponsor ZYIA Active CEO, Erin Bradley.
Vision for business is born (1:50), 4 Pillars & ZYIA name (3:10), purposeful distribution channel (5:00), early frustration with manufacturers (7:10), working with family (9:30), leaving work at work (13:15), parenting opportunities out of obstacles (15:00), core competencies & 4 Pillars (17:30), advice for past self (20:00), rapid fire (22:50).
The ZYIA Story
“Zyia’s story began on a snowy, moonlit hike. I (Erin Bradley, Zyia’s CEO and founder) was in good company, surrounded by women, all pushing ourselves out of our comfort zones and further up the trail. Our awkward snowshoes crunched along, creating a soft background to the soundtrack of our laughter and words of encouragement.
At one point, finding myself at the back of the group, I looked up to see the moon shining brightly over this amazing group of ladies. All were actively helping to lift one another physically and mentally.
I stopped in my tracks, touched by the beauty of the experience as much as by the play of moonlight on snow.
The feeling of empowerment I took from that experience stayed with me. I wanted to find a way to create more opportunities for women to come together – to uplift and support one another.”
Erin’s inspiration, received on this snowy hike, turned into the four pillars at Zyia’s foundation: Light, Activity, Community and Uplift. I don’t know about you but it feels good to support companies who stand for these things. This is Zyia’s story and how it all began.
We make the world a better place by sharing and serving others. This Pillar resonates with me as a Christian woman because of John 8:12:
I am the light of the world. Whoever follows me will never walk in darkness, but will have the light of life.John 8:12
You can share your light by complimenting, smiling, serving, praising and loving others.
I’ve talked about the importance of activity in many posts. I am a marathon runner and aim to be a good role model for my kids by showing them how activity is part of a healthy lifestyle.
Like it or not we all belong to numerous communities. Be it neighborhoods, teams, churches, or schools, we belong. And we derive great strength from belonging.
ZYIA is a community like no other. I’ve developed deep bonds with friends I never knew were missing from my life. As we support each other and build each other up, we are better. We are stronger together!
Belonging is something we crave and need in our lives. And communities give us the opportunity to fulfill that.
We rise by lifting others.
Whether it’s putting on a pair of leggings that give you confidence to go to the gym or giving words of encouragement to someone who’s struggling, we all need a little uplift sometime. And we all need to make sure we are giving it out.
ZYIA exemplifies ALL of these things. That’s why I’m here! More than some fab leggings, I get to be part of something big. And it feels good.